“Drive your Ambition” is a powerful statement of Mitsubishi Motors Corporation’s (MMC) on-going commitment to the values and aspirations of its drivers.

… It clearly differentiates MMC as a customer-centric force in global mobility.
… It will inspire and engage Drivers on a deeper, more emotional level.
… It will motivate the Corporation’s inner forces to renew its Adventurous and Progressive mindset for its next centennial.

With an “Ambition to Explore” Mitsubishi Motors can go anywhere.
With “Drive your Ambition” Mitsubishi Motors’ Drivers can go anywhere.